Tips for Boosting Theater Attendance with Digital and Social Media Strategies

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Social media has become one of the best platforms in which a business can use to promote themselves and the products or services that they provide.

The theater scene is one such entertainment form that can use certain social media platforms to help promoteitself further and reach new audiences for the shows and productions that they have going on.

Are there some social media platforms that are better for theater companies?

With so many different platforms now available, it can become overwhelming when using the right social media channels. It is possible to argue that some are better suited than others for theaters, because of the type of content that they focus on providing.

TikTok and Instagram are perhaps the best choices for a company looking to advertise their shows and productions, as these are more visual-based than Facebook or Twitter. At the same time, they can be a lot easier to use for users who are looking for specific types of content.

Why should the theater industry be using social media strategies?

The theater industry should be using social media strategies to ensure they are reaching as many people as possible. Social media has the power to reach millions of people effectively, and in a way that costs do not have to be too inexpensive.

Theater companies may not always have enough money to conduct widespread promotion through traditional methods, meaning platforms like TikTok and Instagram can be ideal for them to use. These channels can be very cheap compared to other forms of advertising (sometimes even free), and can target the right type of market better than some alternatives. Using keywords and algorithms, the industry can target people who have shown an interest in theater shows, and look to try and entice them to watch their latest shows by purchasing tickets.

What methods can the theater industry use on social media?

Naturally, there are a few methods that can be explored when using social media strategies to try and boost theater attendance…

Focus on content

It’s important that there is a focus placed on the content that is created, as this is what is going to get bums on seats at the theater in the first place. The content creator needs to focus on providing viewers with enough to pique their interest, without giving away everything at the same time. If they provide too much information, viewers may be deterred from attending the theater because they may feel they seen all they need to. At the same time, if they don’t see enough, they may not be interested at all.

Using proven techniques to help drive engagement

Engagement can be everything on social media. Shares, likes, and comments can be what helps a video go viral and be seen by more people. When uploading to TikTok, a theater company may want to use techniques like a TikTok voice generator that can help make the content more engaging and want viewers to listen and watch. At the same time, keywords and hashtags should be used to try and encourage targeted marketing and reach those who are looking for something specific. Algorithms can pick up on these hashtags and words, and begin showing them as recommendations to people who follow those interests.

Remain constant and consistent

It’s not enough to put out one video or content idea nowadays and hope that it can go viral and be enough. Social media users have short attention spans and need to continually see more from uploaders if they are to remain interested. Theater companies will need to devise a social media strategy that allows them to post as many clips as possible, all with the intention of trying to build engagement and interest in what they are offering. If they showcase that they have plenty to offer, people may be more willing to follow them, which could have a subsequently positive impact on the number of people who begin to attend the theater shows that are put on.

Social media is a beast that needs taming

Social media is an incredibly useful tool, but it can be a beast that needs taming from time to time. It’s a hard market but one that can be hugely effective if a business can get it right from a marketing point of view.

Theater companies should be looking to use video-based platforms to share their content, but they must make sure they provide the right type of content if they are to get people to attend and boost their overall numbers.