The Magic of Musical Videos: Capturing Your Theater’s Best Moments
A musical video can be an incredible tool in capturing the best moments of your theater, but they can be difficult to make. They need to encompass everything that the theater and the show is all about, but without giving too much away. They need to be appealing enough for people to watch and then want to be click-through and purchase tickets to see.
Musical theater is a form of entertainment that has always been incredibly popular by many worldwide. Broadway, the West End and East End are all famous locations for the biggest stage shows, while there are many independent and small theaters in locationsacross the planet.
However, while it is a popular entertainment form for many, there is still plenty of room for growth and expansion into new markets. It’s not an activity that everyone has participated in or experienced, and there are many who have simply not gone to see a show – not knowing what they are missing out on.
How can more people be attracted to musical theater?
The best way for a musical theater company to attract new audiences is to promote its shows. The world of social media and online advertisement has become vital for businesses across all industries, and the arts is definitely one of those that has had to capitalize on what is available.
Shows can create videos that can showcase what people can expect to see when they watch it, providingshort snippets that can be used as marketing material and encourage people to purchase a ticket.
How do you capture the best moments on video?
When creating a video of a show, it’s important to remember to try and capture as much as possible without giving too much of the show away. Marketers want to provide enough of a glimpse to pique the interest of potential viewers, without giving everything about the show and its story away in the small trailer.
Naturally, there are several steps that need to be taken to create a video showcasing the best moments…
The first step is to plan the content of the video. This will involve brainstorming what people will want to see and how best to show it. Once the plan has been completed, a better understanding of how the film should look and how it should be played out will be had.
A planned video will look more professional than one that hasn’t had time being spent on this phase, as it will have a more streamlined approach and one that works in a certain order, thus keeping audiences engaged and interested in what is being witnessed.
Once the shots have been captured, the editing process will need to be undertaken. This is where the raw footage can be polished further and a more professional look can be achieved. Programs like DaVinci Resolve can help compile the footage and put it together, as well as provide editors with the opportunity to improveimagery and add overlays. This can help them to promote both the show and musical theater.
Shots can be manipulated with effects and different angles ican be used to try and create an immersive experience, one which can help to convince audiences to come and visit the theater. Sounds can be enhanced, which can add another element to the video and help promote the show further.
When the desired result of the video that demonstrates the highlights of your theater has been reached, the promotional aspect of the marketing process will have to be done. This might be one of the most difficult elements of marketing, because this is what attracts the audience to the show.
As mentioned, social media can be a very useful tool when it comes to marketing. It’s cost-effective due to a lack of expensive fees when promoting (sometimes even free), while it can be used to reach millions of people. Targeted marketing can also be used, meaning the video will only be shown by people who have actually shown some interest in the arts or entertainment forms similar to musical theater.
A musical video can be an incredible tool in capturing the best moments of your theater, but they can be difficult to make. They need to encompass everything that the theater and the show is all about, but without giving too much away. They need to be appealing enough for people to watch and then want to be click-through and purchase tickets to see.
Of course, they don’t have to be used for marketing purposes, as they could be used as archival footage. Nonetheless, they need to be magical if they are to bring audiences in and convince them to enjoy the show.
Leave a comment