The primary reason I wrote this book was for people to appreciate exactly what it is to be a producer. He or she has to be the captain of the ship in every respect – they start with the idea and then get the rights to a book. Then you have to find the writers, the composers, and the lyricists, and put them together and guide them, and then you have to raise the money, figure out where the show is going to be presented, do the marketing and advertising - - you have to really do it all. You need to have a producer who has the objectivity and the passion to see the show through from beginning to end. Someone has to make sure it all comes together and that’s the role of a producer. It becomes even more essential once a show opens – you have to continue with the marketing and advertising and work hard to keep it fresh. It’s a very complicated and difficult job and you need the knowledge and experience to have a chance at success -- especially if you want to do it on Broadway.
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